Consuming video content over the internet is a slightly different experience to consuming it on television. It is our belief that the content should be categorized into genres and we should put up genre channels, using our long tail, offering the user a clearly marked site where he can find exactly what he is looking for. If you want a Telenovela, you would log on to the VOWeb – Telenovela channel and if you want a feature film, you would go to VOWeb – movie channel etc.

By logging in to the genre channel, the user will find a clear and relevant library, descriptions, rating etc.

VOWeb prefers collaborating with one major content partner who is incharge of all content issues.