The world of entertainment as we know it is fading away. Video sites on the internet are becoming ever more popular and trendy. Content remains the biggest problem such sites face today.
Content owners aren't very happy to upload their precious ‘babies’, knowing they will probably find their way to pirate sites and that they, the owners, will lose money.
Content owners are guaranteed that their content will not be hacked. They are being offered safe and hack-proof uploads: In order to view the content on the VOWeb service one needs to download a very low-weight codec and actually register with the service. It's fast, free and safe. p
Once the user becomes a client he can download and watch the videos. If he isn't a client, he can download but will not be able to watch the videos until becoming a client.
The unique "positive DRM™" system, one of the many innovations of the acclaimed “HIRO MEDIA” technology, makes sure that even the most sophisticated hacker will not be able to watch a VOWeb content without getting the ads and, by getting the ads he becomes a legitimate client… this unique technology enables VOWeb to exploit PTP sites as well, without the threat of losing content to pirates.
The personalized ads, which are pay-per-view (never by the user, but by the advertiser) guarantee a new revenue stream.
The content owner no longer depends on getting reports nor has to worry about being left in the dark when it comes to income. Every content owner is provided with his own login and password and has daily access to whatever relevant data has been gathered from his content i.e.: how many downloads, how many times it was viewed both on line and off-line, how many commercials were viewed and therefore should be billed for, the demographic of the viewers etc.
Thanks to this, we can all enjoy a wide redistribution. Users are encouraged to redistribute content since anyone who'd like to actually watch it becomes a client and is counted when watching the commercials. Also, as mentioned before, it is not only the downloading which is counted - we keep count of every commercial being viewed off-line as well. In other words, the content owner profits not only from the original download, but also from each repeat viewing.
Advertisers are being offered a new, untapped advertising channel, with a personalized, performance-based revenue model. Moreover, ads cannot be skipped and cannot be removed by hackers.
When a user registers with the service and becomes a client, the system asks only for the following: age, gender and areas of interest from a scroll-down list. The client can also specify the commercials in which he has no interest.
From this moment on, this client will only receive relevant commercials. In a way, this will make watching the commercials part of the experience. Research has not only shown that such commercials are more memorable, but also that viewers do not experience them as an interruption. Clients are willing to accept ‘a word from the sponsors’, in the knowledge that the advertising is what allows them to view the content free of charge.
The advertiser, on the other hand, is getting exactly what he paid for: a profiled potential client, situated in the relevant territory, watching his commercial. Not as a pre-roll or post-roll ad, but embedded in the same way as it is on commercial television. The most important issue is – no view, no charge ! Instead of buying a commercial slot in a certain programme our advertiser is buying the eyes of relevant clients.
The advertiser, just like the content owner, is also provided with his own login and password and can see how many viewers relevant to his specification have watched his commercial today.
Users are being offered unlimited free access to regularly updated high-quality video content. Fast and easy downloads of the highest video quality! The site is legal, virus free and offers a flawless viewing experience. The system is user-friendly and most importantly – very safe.
The codec is removable and poses no threat to the user's computer. It is a legal and safe device whose only purpose is to enable viewing the content.